After the Brooklyn Nets guard issued an apology for endorsing an anti-Jewish video, Nike decided to terminate its eight-year partnership with the player.

Due to the ongoing issue surrounding US basketball sensation Kyrie Irving‘s tweeting of a link about an anti-Jewish video, Nike has terminated its connection with Irving and will not be releasing a shoe bearing his name.

Irving, a guard for the Brooklyn Nets, has already been banned for at minimum 5 matches without salary for his anti-Semitism. This decision was made by the team.

Irving issued a public apology late Thursday for a social media post that he had made the previous week, in which he offered a link to the 2018 film Hebrews to Negroes: Wake-Up Black America. This film has been widely criticized for containing a variety of anti-Jewish tropes, and Irving’s post offered a link to the film.

However, Nike did not reconsider their decision to cut relations with Irving when it heard his apologies.

The firm, which has its headquarters in Beaverton, Oregon, issued the following statement: “We think there is no room for hateful speech and we reject any kind of antisemitism.” Because of this, we have come to the conclusion that it is in everyone’s best interest to cancel our partnership with Kyrie Irving effective immediately, and we will not be releasing the Kyrie 8 shoe.

A statement issued by the company added, “We are profoundly sorry and dismayed by the event and its effect on everyone.”

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