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Is Albertsons’ New Health App an Invasion of Privacy?

Albertsons, one of the largest grocery chains in the United States, has partnered with other companies such as Safeway, Vons, Shaw’s, Jewel-Osco, Acme, and Tom Thumb to launch a new app called “Sincerely Health.” This app aims to help customers keep track of their food and drug purchases, and monitor their health and wellness.

Here’s what you need to know about the “Sincerely Health” app, its features, and its implications for your privacy and health.

The Seven Dimensions of Wellbeing

To start using the app, users are required to answer a questionnaire that assesses their seven dimensions of well-being, which include activity, mental health, mindfulness, nutrition, physical health, self-control, and sleep. Based on the user’s responses, age, gender, and lifestyle choices, the app provides a personalized plan to improve their well-being.

Setting Health Goals

Users of the app can set personalized health goals, such as taking 10,000 steps daily, getting enough sleep, and meditating five times a week. The app tracks progress and remind users to stay on track.

Connecting to the Pharmacy Division

One of the app’s features is its connection to the Albertsons pharmacy division. Users can schedule appointments to get vaccinated, refill prescriptions, and make telehealth appointments through a partnership with Providence Express Care.

Pixel Tracking Technology and User Privacy

The app’s use of pixel-tracking technology has raised concerns about users’ privacy. Pixel tracking technology is used to track users’ interests and provide them with relevant content. However, it has been the subject of numerous lawsuits in recent years due to its invasion of patient privacy.

Albertsons claims that it does not sell any customer data to third parties, citing the Health Insurance Portability and Accountability Act (HIPAA). However, some experts suggest that the post-covid era has made this claim questionable.

The Future of Customer Data

The app’s ability to combine users’ drug, vaccine, food and doctor appointment purchases has raised concerns about how Big Food can exploit customer data to push more medical fascism. The next time a health crisis occurs, Albertsons could potentially use the app to punish customers who refuse to comply with state mandates.

Moreover, experts suggest that the app’s use of customer data could affect those who receive government aid, such as food stamps, Section 8 housing, Medicare/Medicaid, etc.


Albertsons’ “Sincerely Health” app has the potential to revolutionize the way customers monitor their food and drug purchases, and improve their health and well-being. However, the app’s use of pixel-tracking technology has raised concerns about user privacy. Additionally, the app’s ability to combine customer data with medical records could have negative implications in the future. Overall, it remains to be seen how this app will impact the healthcare industry and customer privacy.

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